Porsche is preparing for the official comeback in the legendary 24 Hour of Le Mans. Porsche does this with the innovative 919 Hybrid. To celebrate the return to this famous race, Porsche comes with a special form of 'Story Telling' - an interactive story that takes you online in all the ins and outs of the new 919 Hybrid and the brand's impressive Le Mans history. The 'longread' bears the title 'Mission 2014. Our Return '.
History with a Dutch edge
Mission 2014. Our Return is an extensive online multimedia story about the return to Le Mans with the 919 Hybrid. The history that the brand has written on the legendary circuit over more than 60 years is also extensively discussed. Part of that history is the victory of Gijs van Lennep in 1971. He finished first in France 43 years ago. His tool was the Porsche 917, which is technically light years away from the current trump card. Even so, this Zuffenhauser, prepared for absolute top performance, was also a model of technical innovation. It caused a sensation with an aluminum chassis and a body made of glass-fiber reinforced plastic. was very startling because of the unique composition of the car. The engine was a so-called 180 ° -V12 power source: a combination of two 'Elfer' engines. Also in 1970 the 917 finished first in Le Mans. In the past, Porsche also impressed at Le Mans with the rear-engined 550 Spyder, the lightweight 904 and the first turbo-charged 911.
An interactive book
With the 919 Hybrid, Porsche returns. To mark the return of “Zuffenhausen” in Le Mans, the communication specialists at Porsche have put together an interactive book - the “long read”. Each chapter is richly illustrated with beautiful photo collages and interesting videos. In other words: a completely new reading and viewing experience. Mission 2014. Our Return shows all aspects of the run-up to Le Mans, showcasing a revealing glimpse of the 919 Hybrid, drivers voicing their opinions and highlighting Porsche's rich Le Mans heritage.
Learn from Le Mans
An important storyline is 'the usefulness of Le Mans'. Porsche frequently uses the circuit as a 'testing ground'. Many technologies that can be found on street models were tested on the circuit in competition. The 'longread' focuses extensively on the innovative 919 Hybrid that is equipped with a powerful V4 (!) Turbo engine and its intelligent systems for recovering energy. As soon as the 919 accelerates, the generator changes at lightning speed into a battery-powered electric motor that momentarily drives the front wheels, giving the car not only even more power, but also four-wheel drive. This saves the nevertheless 350 km / h fast car fuel and therefore requires fewer fuel stops. Porsche calls the 919 Hybrid itself "the most complicated car it built." According to "Zuffenhausen", the technology will be a starting point for future Porsches.
On computer, smartphone and tablet
"Mission 2014. Our Return 'can be experienced everywhere. Porsche put together an impressive interactive presentation with beautiful historical material, among other things. It is particularly worthwhile to take the time to go via your computer, smartphone or tablet to the special web page that is reserved for the longread: porsche.nl/lemans. You then get access to the story, which is very worthwhile and lends itself to reading in one breath.