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Abarth Classiche gives illustrious brand history a new future

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The official kick-off of the new "Abarth Classiche" project took place in November in 18 in Turin. The aim of the project is to cherish the impressive history of the sporty Fiat daughter. Abarth Classiche attaches great importance to the authenticity of the cars and tuning parts that once left the factory under the name "Abarth". The project is a further ode from the manufacturer to the founder of the brand: Carlo Abarth.

Ambassdrice and fan of Abarth. None other than Carlo Abarth's wife is a prominent face of Abarth Classiche. Image: Abarth / FCA
Ambassador and fan of Abarth. None other than Carlo Abarth's wife is a prominent face of Abarth Classiche. Image: Abarth / FCA

Special initiator
None other than Anneliese Abarth, the wife of founder Carlo Abarth, who died in 1979, was one of the founders of this wonderful initiative. Anneliese Abarth - a lifelong car fan and advocate of the historic Italian company - attaches great importance to Abarth's history.

Long term project
With Abarth Classiche, the Italians realize a long-term project in which the world around the legendary brand is brought to the attention in a unique way. The opening of one of a specially equipped restoration area in the Mirafiori Abarth Workshop called “Officine Abarth Classiche” was the starting point. Within this section, owners are given the opportunity to have their road or racing Abarths carefully restored. All cars with a scorpion link that were produced from 1950 onwards are eligible.

Striving for authenticity
The owners of an Abarth are given the opportunity to strive for complete authenticity. The Officine Abarth Classiche has a complete archive at its disposal, including technical drawings that have since been digitized. In collaboration with ASI (Automotoclub Storico Italiano), Abarth has also drawn up a certification process in which the originality of the car - or separate parts such as exhausts, gearboxes, engines and suspension components - comes first. If the Abarth - or a relevant part - meets all the conditions, the coveted certification plate is made available.

The Officine Abarth Classiche. Much more than a world of experience around a historic brand. Image: Abarth / FCA
The Officine Abarth Classiche. Much more than a world of experience around a historic brand. Image: Abarth / FCA

Abarth register and Fiat register cooperation
It was also announced that Abarth Register is working closely with the Italian Fiat Register. The goal is to get a good overview of the still alive fleet with - at least - Abarth elements.

Nice book and original Abarth office
Incidentally, with the opening of Abarth Classiche, the new book "Abarth: the Scorpion's tale" was launched. According to Abarth, it is a nice and detailed overview of the life of founder Carlo Abarth. Finally, the founder's office is being recreated in the Officine Abarth.

If you want to know more about this new project you can here click to visit the website.

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