The development of the new Borgward P100 had cost 30 million German marks. We are talking about 1960. Instead of rescuing the troubled car manufacturer, it became a disaster.
One message in "BILDof 31 January 1961 caused the air suspension P100, proudly presented in the dealer's showrooms in free fall. "BILD'namely with the message that Borgward a payment arrangement was agreed with the suppliers. Mercedes-Benz, Volkswagen, Opel and even in bad weather BMW wanted to get rid of Borgward. Another competitor less ... It worked, because shortly thereafter Borgward history and there were tens of thousands of workers on the street ...