Breaking news: the ice prices are at an all time low!

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ice cream, ice cream consumption, prices
Finally good news!

And with the current weather, that is very good news!

The price of ice creams is considerably lower than ten years ago. This is the conclusion of a study by ING Economic Bureau based on figures from the Central Bureau of Statistics (CBS). Compared to 2003, an ice cream has become no less than 23% cheaper.

The price decrease was started in 2003 at the outbreak of the supermarket war. In the summer of 2007, the price war seemed to be over, a few large chains then announced price increases again. Nevertheless, after 2007, ice prices dropped even further.

Ice creams

The sharpest fall in prices started during the 2003-2007 period. The prices then decreased with 15%. Even after 2007, the price of ice cream remained under pressure. This is due to an increasing number of promotional campaigns at supermarkets, but also to an increase in the number of ice cream parlors.

The inflation rate in the same period was 20%. While for the Dutch consumer an average 'basket' of goods and services thus became a fifth more expensive, consumers paid much less for ice cream.

Promotions

Data from PCNDATA show that the number of promotions with ice cream has risen by an average of more than 3% per year over the past three years. The number of ice cream parlors has grown even more. Over the past ten years, the increase has been 59%, from 331 in 2003 to 525 in 2012.

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