BSA, 'More for men'

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Purchasing classics there

And that 'More for men' is the battle cry under which RTL7 (or so) operates. But it was not only BSA that approached its target group.

Sex sells

And that was just as wisdom as 'race on Sunday, sell on monday'. But the essence of advertising is to stimulate attention and greed. And the suggestion that beautiful young ladies are part of the deal? Old brochure material has sometimes looked duller. BSA and Norton did their best to distract the male attention from their products. Was that smart or stupid at the time when it came to production quality in the Perfide Albion? Technically speaking, there is only a better chance that the engine in question is now tighter than the young lady of the time. But then of course you have to admit that restoring a classic motorcycle is easier than restoring an older lady.

Collecting brochures and other documentary material is also a very serious hobby. Our new employee Hans Smid from Ridderkerk has filing cabinets full of that stuff. He has even started selling something, because a collection must remain manageable.

If you decide to also collect brochures and advertisements, it is important to avoid the copies with perforated holes in them and scribbled notes on them. Brochures can simply generate more interest than the bank does, but the brochures must then be intact. And you could contact Hans Smid.

Congratulations on your new hobby!

Funny by the way: There is a Ferrari in the background. No Jaguar ...

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