Everything has its history. But a business appointment in Arnhem recently brought back a lot of memories.
Our conversation partner turned out to be an old Arnhemmer. And about 40 years ago, the place where we had met with an open mind was his favorite place to go:
Café Touché on the Korenmarkt, the horecaplein in Arnhem has changed considerably in the meantime. And Café Touché of course also.
We did not know it from the past, but thought it was a great place to be.
And that the conversation was more about the past than about advertising - because the ads also keep your AMK so cheap?
It didn't matter.
Although it all worked out well in that area.
Because we classic lovers are an interesting target group for many companies.
And that in turn helps to keep our selling prices low.
This way everyone is satisfied.