Cynical people will say that it is ice-cold, razor-sharp marketing. Some more uninhibited minds will like it.
Ducati had American success with the 250, 350 and later the 450 cc Scramblers in the late sixties and early seventies. A kind of mild off roads that Americans roamed across the plains.
Ducati was not the only one who bravely made a contribution to that sport. The British and the Japanese also saw the unpaved part of the USA as a revenue model.
The new Scramblers naturally have little in common with where we are 
most fit. But if you dreamed away for a moment, the new Scramblers would have looked just like if the production of his ancestors in the seventies would not have stopped.
From that point of view, they are therefore time machines whose credibility is based on historical grounds.
And whether they will be worth just as much in fifty years as the Primal Scramblers of the time?
To be continued