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Land Rover starts celebration of 45 year Range Rover with unique stunt

ER Classics Desktop 2022

Land Rover has kicked off the celebration of Range Rover's 45th anniversary in a special way. A new Range Rover was driven over an all-paper bridge. This spectacular stunt was performed on the eve of the Guangzhou Motor Show. The five meter long bridge was assembled without glue or screws.

1970: birth of a new segment
The Range Rover stood at its debut in 1970 model for the birth of a new segment. The luxury SUV was born in Great Britain. The Range Rover evolved over a number of generations into the status symbol of today. It has become a brand with multiple model lines. In addition to the original-based SUV, the brand also supplies the Evoque and the Range Rover Sport. Range Rover also launched the first SUV in the world in 2012 with a body made entirely of lightweight aluminum.


Unique and never shown before. This Range Rover drives over a fully paper and not glued or screwed bridge. It is the start of the celebration of 45 year Range Rover. Image: Jaguar Land Rover.
Unique and never shown before. This Range Rover drives over a fully paper and not glued or screwed bridge. It is the start of the celebration of 45 year Range Rover. Image: Jaguar Land Rover.

Completely handmade bridge
The paper bridge is completely handmade. Manufacture took three days. It was built in the ancient water city of Suzhou. This city is famous for its special bridges and is called 'Venice of the East'. The unique creation is made from high-quality paper supplied by specialist British paper manufacturer James Cropper PLC. British artist and bridge designer Steve Messam designed the bridge.

Conscious location choice
It is the first time that a car drives over such a paper structure. ”Behind the wheel of the Range Rover was Land Rover Experience instructor Chris Zhou. The stunt was intended to highlight the innovative lightweight body and the benefits of Land Rover's unique Terrain Response 2 four-wheel drive and All-Terrain Progress Control (ATPC). Nick Rogers, Director Group Engineering Jaguar Land Rover: “China is a very important market for Range Rover. It is also the country where paper 2000 was founded years ago. "That is why we chose this place for the stunt to usher in the celebration of 45 year Range Rover."

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