Matchless belongs to the group of brand names that in the meantime has had more owners than machines are made of it. Now just rescued from Greek hands by a bunch of Italians.
The Malinotti clan wants to make Matchlessons as a tribute to the brand. But they also - and above all - go on the lifestyle & fashion tour. For that they have attracted Kate Moss as face of the brand… They had already hired her for their other aqwuisition: Belstaff.
Oh yes, the plans for the motorcycles come after the success of the merchandise ... The things that are to come are already in the fridge again.
And the artist shooting of Kate and Matchless?