Messerschmitt in advertising

A fleet of Messerschmitt micro-cars employed to advertise 'Gleem' toothpaste. Original Publication: Picture Post - 8475 - Gleem - unpub. (Photo by Thurston Hopkins / Getty Images)
ER Classics Desktop 2022

Whether a Messerschmitt can appeal to you or not, it is and remains a strong imaginative cart. Nowadays it is called 'high cuddly value'… It used to be, in the years when you could buy a new one for a few thousand guilders. Earlier we informed you that in the Netherlands for a film promotion a caravan sped through the country with advertisements, this was also the case in Great Britain for the promotion of Gleem. That was an American toothpaste - second in the world after Colgate! - in a very special packaging. The brand dates from 1952 and was only withdrawn from the market in 2014, although the umbrella organization Proctor & Gamble indicated that it would make a 'come back' in 2015… The Messerschmitt procession passed through many major British cities in 1956. Special ?!

Photo: You will always see it, if the photographer wants to make a nice picture in 1956 of the Messerschmitt procession with Gleem advertising, a man runs through the image. It must have been one of the drivers, because they had to dress in a 'kitty overall' ... 

One Comment

Leave a Reply

Give an answer

The email address will not be published.

The maximum upload file size: 8 MB. you can upload: image. Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded. Drop files here

Now in store

View the 40-page preview via or a click on the cover.

The September issue, containing:

  • Purchase advice Mercedes-Benz SL R129
  • The Tomaso Longchamp
  • Fiat Panda 1000 L ie.
  • Traffic in the Netherlands in the XNUMXs and before
  • NSU Maxi from 1962
  • Yamaha FJ1200
  • Duplicate type designations - Part XVII
cover 9 2022 300

The perfect reading material for an evening or more of undisturbed dreaming. It is now in stores. A subscription is of course better, because then you will no longer miss a number and you are also € 27 cheaper. Not bad in these expensive times.

29 and 30 April: The Auto Motor Klassiek Festival at Circuitpark Zandvoort


The BMW CSL. A restoration story