In other words, the National Classic Research. What is that and why did it happen? Never before have there been so many classics and young timers in our country as now. There are more than 1,5 million. And young timers and classics are now more popular than ever. Just look at the increase in value of many models in recent years.
What do the importers do to their history?
Looking at how importers deal with their history, that was the approach of the research. because it is so passionate about the past that the classic fans in question must still be 'cat in the cup' when it comes to the purchase of a 'new' car of the same brand. Yet?
In importer country, the visions lie between the Domme Marketers approach 1.0 "We are only interested in new sales" to the heart-warming "We cherish our history and our customers.
At AMK we rolled up our sleeves and contacted 34 importers to ask them how they dealt with their history. The results were at least…. Surprising.
You can read the entire story about the National Classic Research in the February issue of AutoMotorKlassiek, the magazine that you can subscribe to via the site at a great price.
We lift a tip of the rug and tell what the importer with by far the least interest in his own history and cherishing it is: Honda.
And whether that means?
Fewer new Hondas are also being sold ...
So maybe it means something.
Perhaps it is not so useful for importers to leave the real lovers of their brand in the cold.
Fortunately, there are also importers who completely understand.
Read the entire report carefully. In the February issue of AMK