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A piece of French Culture

Citroen, BX, advertising, Frankrijkame
first in French ...
ER Classics Desktop 2022

Citroen, BX, advertising, Frankrijkame
First in French ...

 

 

 

"En route, Magazine for France-goers". We write the second half of the eighties. And France has been completely discovered. At the Maison Descartes, the Institut Français in the Netherlands, the French language courses run like a train. Holidaymakers want to learn to express themselves better, business people learn French there and the first wave of people who may or may not want to live part-time in La Douce France is also completely at the lesson. Because at that time, Dutch pensionados were not yet housed in Dutch-language enclaves, but were absorbed by the population.

Citroën saw a target group and started advertising. First in French, then in Dutch.


En Route still exists. The introduction video of the DS is on the site. In black and white of course.

www.enroute-magazine. Nl

Citroen, AX, advertising, Frankrijkame
but later in Dutch

 

 

 

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Now in store

View the 40-page preview via or a click on the cover.

The August issue, containing:

  • Fiat 127 from 1972
  • Heemskerk V-twin, the best motorcycle BSA has never built
  • Restoration Mini Traveler 1963
  • Peugeot 104, a party
  • Volkswagen Golf Country was too far ahead of its genre
  • Driving with a Yamaha R5 (1971-1972)
  • Report Wemeldinge Classic Races
  • Duplicate type designations - Part XVI
cover 8 2022 300

The perfect reading material for an evening or more of undisturbed dreaming. It is now in stores. A subscription is of course better, because then you will no longer miss a number and you are also € 27 cheaper. Not bad in these expensive times.

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