Owners of a classic Porsche can drive their car into a book. You do not have to put in much effort if you have such a car: you just need to drive a route that the dealer centers have set out.
Porsche came as earlier this year big winner from our National Classic Research. Even now the brand is showing it again classic heart in the right place. A book is made for owners who are considered 'classic' by Porsche. This concerns models that have been out of production for at least ten years.
Each of the eight Dutch Porsche Centers has set out a route in its region. The first route has been plotted through the center of Amsterdam, in the weekend of 8 and 9 April. This is followed by all other centers: Leusden, Groningen, Maastricht, Twente, Eindhoven, Rotterdam and finally in the weekend of 27 and 28 May Gelderland. The cars are photographed by car photographer David de Jong at a photogenic point in the route. Those who drive the route can immediately pick up a printout of the photo from the dealer who set the route. More importantly, however, the photos will also come in a book that will be released in a very limited edition in the summer of 2017.
Jasper Koek from Porsche Nederland explains why the campaign was launched: "Although some news stories about a Porsche as an investment object suggest otherwise, it is in our eyes the most important thing that owners of a classic Porsche experience driving pleasure with their car."
Those lucky enough to own one can register on the website intotheframe.nl. You can count on it that we are in any case!
In video lesson photographer David de Jong tells how he is going to photograph all those classics.