Tags Sex

Utreg revisited - column

Leddy was blessed with a bizarre sense of humor. He was also the kind of Harley rider that makes them very restless nights at The Harley-Davidson Motorcycle Company Benelux. The kind of Harley-Davidson rider that the illustrious factory hasn't - repeat, DO NOT - want to be associated with for decades.
Purchasing classics there

A vacation memory column

This was a time when motorcyclists were not yet notorious spa drinkers and non-smokers. I then worked for a company that, among other things, approved compressed air bottles for fire brigades and divers. One of our customers had a motorcycle shop and a diving club. An…

Sexism and sex

Sexism and sex 'Sex sells' is a catchy marketing slogan. But it has also been proven that sexual associations can also be negative. It happened to Ford's Edsel and BMW also got the wind from the front. But how sexually obsessed…

BSA, Norton, Babes

BSA, 'More for men'

And that 'More for men' is the battle cry under which RTL7 (or something like that) operates. But it was not only BSA that approached its target group in this way. Sex sells And that was just as much wisdom as 'race on Sunday, sell on...

photo with BMW and babes

Sex sells ...

Who would have ever thought that of such a serious brand like BMW? That it would be tempted by something as basic as the 'sex sells' approach. And whether it worked?