Tags AMF

Harley-Davidson and AMF… A bittersweet symphony

A turbulent history. Harley-Davidson was bad in 1969. But Harley-Davidson was saved by the American Machine and Foundry Co. (AMF). That company reorganized and invested. But to no avail. Things were in danger of turning back. 1981: Thirteen Harley-Davidson executives buy out the company from American Machine and Foundry Co. Under the inspiring leadership of the genius Willy G Davidson, the company took a life-saving leap forward into the past. Harley was one of the first brands to go retro. That's a 'long story short'.