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    Fiat Panda. Ultimate pride of Giorgetto Giugiaro.

    In 1980 the Fiat Panda saw the light of day. The small angular Italian was marketed to provide cheap and practical transportation. The Panda also fulfilled its maker's wish to introduce the successful front-wheel drive concept from, for example, the 127 and the Autobianchi A112 in the smallest class. Designer Giorgetto Giugiaro managed to design a striking and extremely successful car. It remained in production for 23 years. More

  • ASA 1000GT
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    ASA 1000 GT. Artwork by Italian grand masters.

    For a long, very long time, Enzo Ferrari argued that a number of twelve cylinders was the minimum standard for the cars that could bear his name. Still, the Italian car grandmaster revised his starting point. Ferrari wanted to generate a stable revenue stream to support its core business on a permanent basis. Ferrari was looking for additional finances for the racing activities of the Italians. It forced the Italians to develop a car with a smaller displacement. That step was the precursor for the ASA brand, which existed from 1962 to 1967. More

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    VW Jetta. More than a custom Golf

    In 1979, Volkswagen presented the Jetta at the Frankfurt IAA. It was the result of the assignment that Italdesign received from VW to design a classically designed model. The Jetta was supposed to come between the Golf and the Passat. The strokes of Giorgetto Giugiaro resulted in a More