Tags SS. Jaguar

SS Cars is the progenitor of the respected and esteemed Jaguar. 'SS' of course stood for 'Swallow Sidecars', later for Swallow Special. But through Sir William Lyons himself, 'SS' already stands for 'Standard Swallow' in the pre-war 'Jaguars'. Standard was the supplier of the engine blocks. And that that brand name after the Second World War did not seem to be the pinnacle of tight marketing? So something was found there. SS Cars became 'Jaguar'. Sir Lyons had traditionally chosen that name from 500 animal names. And it turned out not to be a bad choice.