The power of a brand

That was before smart marketing was discovered
ER Classics Desktop 2022

That was before smart marketing was discovered

At the end of the sixties, Honda almost ensured that motorcycling did not die out.

With "You meet the nicest people on a Honda", "Big Red" made motorcycling socially acceptable.

In the meantime, Honda has a new approach: the brand advertises seriously with lighter engines, engines that are just as fun, but much more useful than super sports and touring masts. And so the brand might save the current motorcycle world one more time.

Because the current motorcycles are legally and financially inaccessible for the generation of motorcyclists that must follow us.


The evergreen that made motorcycling in the USA socially acceptable

But to show that Honda was already active before the Supercubes flooded America and England, we delved into our archives. And we found what we remembered ...

Therefore: Heavyweights and lightweights on what was once 'the sensitive plate'.

Plus the steps after that ...





Honda's asset for the future

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Now in store

View the 40-page preview via or a click on the cover.

The August issue, containing:

  • Fiat 127 from 1972
  • Heemskerk V-twin, the best motorcycle BSA has never built
  • Restoration Mini Traveler 1963
  • Peugeot 104, a party
  • Volkswagen Golf Country was too far ahead of its genre
  • Driving with a Yamaha R5 (1971-1972)
  • Report Wemeldinge Classic Races
  • Duplicate type designations - Part XVI
cover 8 2022 300

The perfect reading material for an evening or more of undisturbed dreaming. It is now in stores. A subscription is of course better, because then you will no longer miss a number and you are also € 27 cheaper. Not bad in these expensive times.

Marketing or crime?

What kind of car is this?