Victory quits.

Victory quits.
Let's face it: The thing is ugly
ER Classics Desktop 2022

Victory quits. That promises the instant birth of yet another new classic. For people who want to take a quarter of a century +.

Because the stories about how you used to be able to buy motorcycles for almost nothing that are now worth gold ... They point to wrong decisions in the same past.

Victory didn't last long

Victory Motorcycles is an American motorcycle manufacturer based in Spirit Lake, Iowa until sometime this year and is part of Polaris Industries that has grown up with the production of snowmobiles. Polaris became somewhat ambitious and started Victory. (And bought the trademark rights from Indian). Victory makes clear 'marketers bikes'. With today's eyes they are generally ugly to tasteless for Europeans. But that can work to their advantage in 25-35 years. The four-valve cars with 1 parent nokewnas per cylinder are less bulky than the Harley blocks and less refined than the large Japanese V twins. And they don't like very low revs.

Harley make life miserable

The brand will cease to exist as of this year. The company was founded in accordance with Harley-Davidson's success model. The models are therefore put on the market as a direct competitor of that and other brands that use the "American Style" concept with the thick V twin setup. The first model, the Victory V92C, was announced in 1997 and sold from 1998.

In a very competitive and aging motorcycle market, it was not possible to be successful, read up on sufficient market share from Harley. . Polaris will help dealers to sell existing models. Parts will be delivered for another ten years. Service and warranty too. The brand is slowly being phased out. Polaris CEO Scott Wine. “It was a very difficult decision. In the last eighteen years we have not only invested resources, but also our heart and soul. We are proud of what we have achieved ”.

Indian must succeed

Yet clearly not enough had been achieved, the capture of market share was disappointing. Continuing with Victory would cost too much money. Polaris has therefore decided to no longer focus on Victory, but on their other motorcycle brand, Indian.

And Indian is proof of how a brand can arise, disappear, re-emerge, disappear again and so on. So Indian will be fine.


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