"Sex sells" is just as much a winged advertising cry as "Race on Sunday, sell on monday".
Most advertisements from the first sector use tempting modeled young women to persuade men to sell the brand / type / type of car for which the advertising agency has been commissioned.
That is a fairly unimaginative approach.
Looking at the case, the car and man-woman relationships and role divisions from a different perspective, that is done less quickly.
But sometimes it happened ...