Beyond innocence: advertising!!!

Beyond Innocence – column

A while ago there was surprise at the motorcycle advertisement in which such a highly current, high-performance two-wheeler was presented as “The ideal platform for your smartphone”. A little later I had a 'communication process' with a former copywriter/translator who worked for one of the Great…

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There classics purchasing (copy)

Yamaha TX 750 now

A beautiful Yamaha TX 750 is a desirable possession. A style icon, an ode to earlier days. Parts for an engine that has only been produced for two years are about as scarce as rapid cabinet formations. The time when an item for sale…

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