In an era where digital marketing dominates, Auto Motor Klassiek (AMK) shows that advertising in a niche magazine is still extremely profitable. This platform—much more than just a monthly magazine—reaches a dedicated audience of classic car enthusiasts through the magazine, website, newsletter, and social media. The result: your ad stands out in a familiar environment and benefits from the combined power of print and online. In this article, you'll learn why advertising in AMK yields a higher ROI and how a combined campaign offers you maximum return.
Print media are among the ROI champions
Recent research shows that print ads have some of the highest ROI in the advertising world. Magazines average an ROI of a whopping 130%. By comparison, television achieves approximately 60% and radio approximately 80%. Online banners perform well, achieving approximately 110%, but lag behind print. This means that every euro spent on a magazine ad earns back an average of €1,30 – the placement costs are more than recouped within the campaign.
Print isn't just opposite online; it complements it. A smart media mix works best: don't focus on just one channel, but combine them. Adding print advertising to an online campaign can significantly increase the total ROI. International research even shows that print often generates the highest return per euro. In short: print is alive and well – and combining it with online makes the picture even stronger.
The power of niche: an engaged target group
Auto Motor Klassiek serves a clear niche market: readers with a passion for vintage cars, youngtimers, and classic motorcycles. This audience actively searches for information and products in this category—making it highly relevant for advertisers in this industry. Thanks to this focus, you reach almost exclusively the people who matter, without wasting time on a general audience.
AMK readers are true enthusiasts who pore over every issue from cover to cover. An ad in such a magazine stands out to an audience already interested in your offering. Moreover, advertising in a niche environment builds trust: your brand is associated with the same expertise and passion.
Attention and trust: print ads make an impact
A print ad in AMK generates more attention than many digital publications. Someone who reads a magazine takes their time. Research shows that people remember print ads better than online versions. Moreover, print media enjoys a higher trust factor: readers consider ads in quality magazines more credible than online banners or sponsored posts.
Context also matters: a reader opening AMK expects high-quality classic content – and views ads in that same context with greater interest. This means your ad not only projects visibility but also credibility.
Print + online = more results
The best results are achieved when you combine the power of print and online. Auto Motor Klassiek excels at this. With a monthly magazine and a busy online platform (website, newsletter, social media), we offer you multiple points of contact with your target audience.
A combined campaign—for example, a full-page ad in the magazine, combined with a banner on the website and a mention in the newsletter—delivers significantly more visibility and impact. Your message is repeated across multiple channels and therefore resonates better. Online ads also generate direct clickable action, allowing you to measure traffic and leads.
We offer packages that allow you to combine efficiently, at attractive rates.
Costs and benefits: concrete, cost-effective advertising
Advertise in Auto Motor Klassiek is not only effective, but also affordable. A full page costs €995. With a reach of over 100.000 readers, the CPM (cost per thousand) is under €10 – a competitive rate for an engaged audience.
Online, too, costs are transparent and flexible: from banners to sponsored articles, and from social media exposure to newsletter listings. So you can get started with any budget and scale your campaign.
What's more, everything is measurable through our online channels: from clicks to leads and conversions. This way, you immediately see the return on your investment.
Why choose Auto Motor Klassiek?
- High ROI – Magazine ads deliver an average return of ~130% per dollar.
- Targeted audience – Classic car enthusiasts with purchase intent, no wasted reach.
- Trust and impact – Your brand benefits from AMK’s authority.
- Cross-media power – Print, online, newsletter and social media in one package.
- Measurable result – You keep control over reach, clicks and conversion.
Ready for higher returns? Contact us!
Auto Motor Klassiek offers you the ideal mix of visibility, trust, and conversion. Want to powerfully promote your brand to a passionate target audience in the Netherlands and Belgium? Request a media package today or get advice on a customized campaign.
Mail to redactie@amklassiek.nl or call directly on 0315-681326.
Or view the first advertising rates from 2026.
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