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The story behind the double chevron, the logo of Citroën

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In the fresh Auto Motor Klassiek edition 6-2016 contains an interesting story with interesting facts about logos of car manufacturers. Also the legendary double chevron from Citroën is briefly described. In this article you can read more about the history and development of it. The idea originated then founder André Citroën was inspired in a special way in Poland. It was the start of an extensive "double chevron" history.

Double chevrons
During a family visit in Łódź, Poland, a young André was given Citroën a romance with a woman named Olga Doussavitcha. She invited André to visit her uncle, an inventor. Found on the ground of this inventor Citroën two wooden gears, the teeth of which were in a V-shape. Bought in 1900 Citroën the exclusive right for a production method that produces gears with a V-shaped toothing. During his discovery in Poland, André saw the advantages of these gears, which are stronger, work quieter and can be smaller. He believed in this arrow-shaped serrations to such an extent that he made it his brand logo.

Evolved, but always recognizable: the Double Chevron, the logo of Citroën. Image: Citroën
Evolved, but always recognizable: the Double Chevron, the logo of Citroën. Image: Citroën

Swan in the logo
The main colors of the logo are yellow and blue up to the 80 years. In the years' 20 argued Citroën in addition to the 'double chevrons', there is also a temporary swan in the logo. This animal was used as a sign of luxury and comfort. After that the chevrons became white, placed on a red square which created more dynamics. This red square disappeared in 2009.

Logo in the grille
Since 1919 were all Citroëns with a medium arrow logo, but it was the Italian automobile designer Flaminio Bertoni who changed that. The double chevrons were used over the entire grille, as seen for example on the Traction Avant. According to Bertoni, the logo was the best way to proudly display the brand identity.

Modest logo
Still, Bertoni's vision seemed to fluctuate. The logo disappeared more into the background, as seen with the Citroën Ami in 1961, but also on the Citroën GS and Citroën CX. On the Citroën 2CV ('the duck'), however, the logo was somewhat larger. Then on the Citroën ZX and the Citroën barely present. Only in 1998 was modesty completely over. The Citroën Xsara Picasso was introduced with a larger and thicker logo with a layer of chrome.

The current logo
In 2009, then Citroën its 90 anniversary celebrated its current logo with a completely new brand identity. Fat, three-dimensional and with rounded corners. Known among designers as the "double dog nose". The first model to carry this logo was the Citroën C3. To this day, the front of various Citroën models equipped with it. And still the historical words of Flaminio Bertoni are still very important. Even today, brand identity is conveyed in a recognizable and proud manner thanks to the double chevron.

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