The idea of the famous logo of Citroën was founded then founder André Citroën was inspired in a special way in Poland. It was the beginning of a great double chevron history.
Double chevrons
During a family visit in Łódź, Poland, a young André was given Citroën a romance with a woman named Olga Doussavitcha. She invited André to visit her uncle, an inventor. Found on the ground of this inventor Citroën two wooden gears, the teeth of which were in a V-shape. Bought in 1900 Citroën the exclusive right to a production method that produces gears with a V-shaped toothing. During his discovery in Poland, André saw the advantages of these gears, which are stronger, work quieter and can be smaller. He believed in this arrow-shaped twill serration so much that he made it his brand logo.
Swan in the logo
The main colors of the logo are yellow and blue until the 80s. In the 20s Citroën, in addition to the 'double chevrons', also temporarily a swan in the logo. This animal was used as a sign of luxury and comfort. Then the chevrons became white, placed on a red square which created more dynamics. This red square disappeared in 2009.
Logo in the grille
Since 1919 were all Citroëns with a medium arrow logo, but it was the Italian car designer Flaminio Bertoni who changed that. The double chevrons were used all over the grille, as seen on the Traction Avant. According to Bertoni, the logo was the best way to proudly convey the brand identity.
Modest logo
Still, Bertoni's vision seemed to fluctuate. The logo disappeared more into the background, as seen with the Citroën Ami in 1961, but also on the Citroën GS and Citroën CX. On the Citroën 2CV ('the duck'), however, the logo was somewhat larger. Then on the Citroën ZX and the Citroën barely present. Only in 1998 was modesty completely over. The Citroën Xsara Picasso was introduced with a larger and thicker logo with a layer of chrome.
The current logo
In 2009, then Citroën its 90 anniversary celebrated its current logo with a completely new brand identity. Fat, three-dimensional and with rounded corners. Known among designers as the "double dog nose". The first model to carry this logo was the Citroën C3. To this day, the front of various Citroënmodels equipped with it. And still the historical words of Flaminio Bertoni always apply. To this day, the brand identity is propagated in a recognizable and proud way thanks to the double chevron. This year the logo changes from Citroën again.
Superb brand! Have now almost 3000 km. inside, dated Pyrenees, driven with Peu Hdi 90 hp, fully loaded, at 1 ; 21,50. And according to board computer, without mountain passes I could even do 1750 km. do with one tank! Why sooooo, environmentally unfriendly? We had to hang those eu idiots! Because the "modern" diesels run;
A. Not more economical B. More prone to breakdowns and maintenance, so more environmentally harmful due to vv parts, because it cannot be repaired / overhauled! And very spacious and 1350 kg!
Timeless model, no look a like!
I drove an AX diesel. Purchase discount 6.000 guilders due to gray license plate. Purchased one of the first car CD players with such a discount. Blaupunkt for a thousand guilders.
Drove at least 1:25, but 1:30 was achievable. Speaking of minimal environmental pollution, nothing can compete with that. Wonderful seats and 55.000 km driven in ten months.
Well, that was a bit of a history lesson Citroën facts. Also from that other Pascal and from Pierik. With thanks!!
The swan was the imagination of the 'moteur flottant', (the 'floating engine') because it was suspended smoothly in the (monocoque) chassis…
…and that is also where the Dutch nickname of the 2CV comes from.
The swan was a well-known symbol of great grace Citroën, and when the first 2CV was driven out of the truck in Amsterdam… an employee of Citroën The Netherlands said: "What do you mean beautiful swan, this is rather an ugly duckling!"
Correct, Citroën/Peugeot, diesel, etc.
Wasn't the name ANDRË LIMOEN , but that was hard to pronounce , heard that andre changed the name to citroën , sounds nicer than I bought a new lime 😂😂
Limeman I understand.
André's father Levi changed that to Citroen; the diaeresis did not appear until la douche France.
André's father committed suicide out of desperation, so that the family temporarily stayed with mother's Polish family.
There André met Olga and her uncle.
Originally, her uncle used two gears mirrored next to each other, creating a 'herringbone pattern'.
André applied this technique to one gear.
one of the ancestors of Andre ventte fruit in Amsterdam and was therefore called the lemoenman