The power of a brand

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Purchasing classics there
That was before smart marketing was discovered

At the end of the sixties, Honda almost ensured that motorcycling did not die out.

With "You meet the nicest people on a Honda", "Big Red" made motorcycling socially acceptable.

In the meantime, Honda has a new approach: the brand advertises seriously with lighter engines, engines that are just as fun, but much more useful than super sports and touring masts. And so the brand might save the current motorcycle world one more time.

Because the current motorcycles are legally and financially inaccessible for the generation of motorcyclists that must follow us.

 

The evergreen that made motorcycling in the USA socially acceptable

But to show that Honda was already active before the Supercubes flooded America and England, we delved into our archives. And we found what we remembered ...

Therefore: Heavyweights and lightweights on what was once 'the sensitive plate'.

Plus the steps after that ...

 

 

 

 

Honda's asset for the future

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