Gilera 150 cc: Thinking out of the box
Many people are quite unimaginative. Some people are more flexible between the ears. Traditionally it was the case that it was best to buy a used motorcycle from a motorcycle shop that was not a dealer of that brand. The next step is to find your dream motorcycle at a car dealer. For a classic car dealer, classic motorcycles are often a kind of 'by-catch'. Or they were just bought out of emotion. In any case, they fall outside the ordinary 'commercial thinking & revenue modelling'. For example, we found a Gilera 150 cc at a well-known car dealer.
