Collecting brochures: An exciting adventure?

Collecting folders, why do people do it? There are people who scour town and country to complete their collection. Those are the real enthusiasts/collectors. 

By: Dirk de Jong

Before the digital age, press kits were available with brochures for the journalist. The intention was, of course, that the enthusiasts were effectively informed in newspapers and magazines through the automotive news. If interested, the potential buyer received a brochure from the dealer of the type in which he was interested. In the past, a folder was easy to get and you could quickly collect folders. Harvesting was possible with a visit to the local dealer. 

Collector's World

But collecting flyers is a widespread hobby internationally. Contacts are also made with the request to send folders of the different types. From a collection we discovered a series of very special cars.

For example, we found a bright yellow coupé that was given the name: Anadol STC 16. And what do you think of the brochure from 1965 from Israel. “The lady in the red dress” speaks in the folder of “une grande elégance”. This is the Carmel type. 

And let's not forget the sturdy, practical and easy Yalta 850. Extremely complete with sleeping seats, full tools and at an unbeatable price, as promotion should be in Russia. 

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The light blue ZAZ 966 is charmingly presented by a beautiful young lady, the car had an elegant and refined line according to the brochure. Nimble and fast, a really spacious car for 4 spacious seats. 

And can you bring the latest model, a 2-door, into a natural environment? These special cars do have similarities with the European models from that time. And the discovery of these special models is still a small experience. In any case, it gives a glimpse into the development of the car far beyond our borders.