Auto Motor Klassiek subscriber Rob Remmerswaal wanted to know the advertising rates of AMK. He had concluded that nowadays MP and Speurders are too often reservations for fortune seekers. At an asking price of 8.000 euro open the attack with an offer of 400 euro plus the aggressive explanation why that really is the ultimate price that the bidder wants to give for it?
MP, Speurders and FB
As a seller / entrepreneur you get very tired of that. And that you can have the nicest 'conversations' via social media and have many friends / followers is nice, but 'likes' are not yet a common payment method to pay for groceries.
And if, in all reasonableness, it is decided that the costs will then only benefit, then targeted 'classic' advertising with modern digital support is simply the most profitable solution. And that starts with requesting the advertising rates.
Rob has carefully thought through the entire story
And that is why he called AMK advertising rates. Of course we have a neat file about that, but we also had a very nice presentation folder printed about the options we have in print and online.
An unexpected by-catch
But the undercurrent in most conversations, even when it comes to advertising, is the passion for classics. We gave Rob the information he wanted and started talking about other things. Rob said he had been looking for a really late Norton Commando 850 with electric starter for a long time.
Now we want the case after 30 + years Auto Motor Klassiek make quite a few people know. And we knew from one of those people that it had such an electrically starting Norton. Not that he had ever indicated that he wanted to sell the machine, but still. In the once famous Schaep with the 5 Legs, Adele, Leen and Piet once sang “We are in the world to help each other, don't we?” And because we know and respect our classics, we gave the address of the Norton owner to Rob.
In the meantime we are a little further
Rob has scored his dream bike. And that advertisement from his company? It is bound to come. But initially his idea of advertising with us cost him a serious amount. But hey: He has the bike of his dreams. In addition, with less than 20D kilometers on the clock in the adoption process, the Norton was given a new alternator, a new starter motor and overhauled carburetors.
We guarantee nothing
We do not want to claim that if you are going to advertise you will also come across your dream classic through us. But it is all about who you know and who you are. And a Auto Motor Klassiek buyer, subscriber or advertiser in AMK is within a community of many like-minded people. Our reader contact days are the most endearing example of this. Rarely do you find so much uninhibited interest and knowledge together.
Targeted advertising
But with an advertisement in print and / or online in AMK you bring your classic or company right in front of the most interested group of classic enthusiasts in the Dutch language area. And in the worst case scenario, it will cost you a considerable amount because from those contacts there can be just the provider who does not buy anything from you, but who can offer you the classic that you have been looking for for years. And is that bad luck or luck?
