"En route, Magazine for France-goers". We write the second half of the eighties. And France has been completely discovered. At the Maison Descartes, the Institut Français in the Netherlands, the French language courses run like a train. Holidaymakers want to learn to express themselves better, business people learn French there and the first wave of people who may or may not want to live part-time in La Douce France is also completely at the lesson. Because at that time, Dutch pensionados were not yet housed in Dutch-language enclaves, but were absorbed by the population.
Citroën saw a target group and started advertising. First in French, then in Dutch.
En Route still exists. The introduction video of the DS is on the site. In black and white of course.
www.enroute-magazine. Nl
