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Jawa advertising: From innocent to sophisticated

Sexy leaflets
ER Classics Desktop 2022

Sexy leafletsJawa advertising: From innocent to sophisticated. Behind the Iron Curtain they also understood: "Sex Sells". Well, well, then. 

The approach behind that approach must have been global: The loser thinks he will get the girl when he buys the car / motorcycle / tool kit / fishing equipment.


Whether marketers have ever calculated how much more car / motorcycle / tool kit / fishing equipment has been sold due to the presence of members of the more affordable modeled sex?
We would not dare say it.

But the collection of classic car and motorcycle folders with beautiful young ladies is apparently a recognized sport.

And we didn't know that either.

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Now in store

View the 40-page preview via or a click on the cover.

The August issue, containing:

  • Fiat 127 from 1972
  • Heemskerk V-twin, the best motorcycle BSA has never built
  • Restoration Mini Traveler 1963
  • Peugeot 104, a party
  • Volkswagen Golf Country was too far ahead of its genre
  • Driving with a Yamaha R5 (1971-1972)
  • Report Wemeldinge Classic Races
  • Duplicate type designations - Part XVI
cover 8 2022 300

The perfect reading material for an evening or more of undisturbed dreaming. It is now in stores. A subscription is of course better, because then you will no longer miss a number and you are also € 27 cheaper. Not bad in these expensive times.

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