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    Advertising has changed

    We've been seeing car ads for over 100 years now. Shiny Cadillacs, dynamically curved Jaguars and muscle cars with smoking tires. Endearing FIATjes and Ugly Ducks, decent Opels, richly equipped cheap Korean. We've seen it all pass by. In the beginning it was all black and white. And the pictures were often drawn. Car advertising has evolved a lot over the years thanks to imaginative, and sometimes ineffective, creative techniques. More

  • folders

    Other times: The brochures and advertisements

    We live in a time when a lot is no longer allowed or done. Black Petes are no longer allowed. Apparently topless tanning is also over. The comics by the Doorzon family and Harry from The Hague have meanwhile been widely supported to say the least undesirable ideas. And use female beauty as a lure in brochures More

  • Sexy leaflets

    Jawa advertising: From innocent to sophisticated

    Jawa advertising: From innocent to sophisticated. Behind the Iron Curtain they also got it: “Sex Sells”. Well, in a neat way then. The approach behind that approach must have been global: The sucker thinks he'll get the girl if he buys the car/motorcycle/tool ​​kit/fishing equipment. Have marketers ever calculated how much more More

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    A box of Alfa Folders ...

    One of our readers - A Ford and Duck Driver Hans Beltman - received the message from a friend of an acquaintance who wanted to give up a lot of Alfa leaflets.

    He had calculated himself pleasantly rich after Internet research and noticed that everything you learn on the Internet does not have to be true.

    The box is now wholly or partly for adoption on the basis of reasonable negotiations.

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    Suppose you are in possession of a classic but you still miss the original brochure that you may also call a brochure? No worries. Via the American website you can order them. More