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  • Sexy leaflets

    Jawa advertising: From innocent to sophisticated

    Jawa advertising: From innocent to sophisticated. Behind the Iron Curtain they also got it: “Sex Sells”. Well, in a neat way then. The approach behind that approach must have been global: The sucker thinks he'll get the girl if he buys the car/motorcycle/tool ​​kit/fishing equipment. Have marketers ever calculated how much more More

  • men, motorbikes and (what) girls

    Men, motorbikes and (what) girls

    If your partner reads this book, you can forget about motorcycling. Because as motorcyclist 1.0, Dolf Peeters' motorcycle life is far from being politically correct. Motorcyclists are eccentric, safety is not being taken very seriously. There are accidents, confrontations, women, alcohol and there is smoking. But his bizarre world is always good for a big smile. And for the intention to get on the bike and see what happens. Want to plan? You do that afterwards! More