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Advertising has changed

We've been seeing ads for cars for over 100 years now. Shiny Cadillacs, dynamically curvaceous Jaguars and muscle cars with smoking tires. Endearing FIATs and Ugly Ducks, solid Opels, richly equipped cheap Koreans. We've seen it all happen. In the beginning it was all black and white. And the pictures were often drawn. Car advertising has evolved enormously over the years thanks to imaginative, and sometimes not very effective, creative techniques.
Purchasing classics there
Messerschmitt

Messerschmitt in advertising

Whether a Messerschmitt appeals to you or not, it is and remains a cart that appeals to the imagination. Nowadays it is called 'high cuddliness'... That was also the case in the past, in the years when you could still...

Citroen, BX, advertising, Frankrijkame

A piece of French Culture

"En route, Magazine for France-goers". We are in the second half of the eighties. And France has been completely discovered. At the Maison Descartes, the Institut Français in the Netherlands, French language courses are running like a train. Citroën saw a target group in it and started advertising. First in French, then in Dutch. En Route still exists. The introductory video of the DS is on the site. In black and white of course.